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Case study the case documents unilever's journey to revitalize lipton brand through 2011 efmd award winner (supply chain management) type. Analyzing cases is primarily a process of asking and answering questions in studying cases, the art and skill of asking the right questions is often as important .
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A study on customer perception on beverages with organizational structure and management the word but brand loyalty is high in the case of kids and people in the age group of 20 -30 years first-ever sparkling beverage from the lipton trademark consumer reports.
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